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Career Exploration

Search Marketing Strategists

Also called: Digital Media Planner, Online Marketing Consultant, Paid Search Strategist, SEO Strategist (Search Engine Optimization Strategist)

What They Do

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

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