Upon completion of these materials, students will know the basic types of sales, characteristics and skills of a salesperson, and the sales cycle.
Access to MyCareerTech materials requires that a teacher login or register; students never log in.
Lesson materials include:
Helping your students discover, understand, and evaluate various career paths and occupations within the Marketing cluster that align with their personal interests, skills, and values.
MyCareerTech offers full occupation reports on 30 Occupations across the 5 Marketing Career Pathways.
Employees in professional sales are involved in the transfer of goods and services in the economy, both to businesses and to individual consumers.
Marketing communications employees plan, coordinate and implement marketing strategies advertising promotion and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.
People with careers in marketing management formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.
Employees in marketing research are concerned with understanding people and organizations. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company's strategies against those of its competitors.
Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
MyCareerCorner is a series of short, 3–5-minute video Q&A from individuals across different careers and occupations giving insight and advice about their job, industry, and real-life professional experiences. Each MyCareerCorner episode includes an online activity that will challenge students to think deeper about the cluster and apply what they’ve learned.
Scott Beyer describes his role and the responsibilities he as a Sales Director in the Display Media Advertising space.
Shelby Pennix discusses his role and responsibilities as the owner of Pennix Mortgage, include networking, prospecting, qualifying customers for a loan and the customer service side of the business.
Scott Beyer talks about the benefits of Professional Networking, including adding value to conversations by asking questions to build trust and respect.
Manny Santana discusses his early work experiences, such as entry-level jobs and internships, that helped prepare him for his career.
Dante Snodgrass remembers his first promotion and credits his successful sales career to a combination of a strong work ethic, personality, and deep technical knowledge.
Manny Santana talks about leading a sales organization of over 120 people. He also covers topics such as a typical day in the life of a salesperson and the importance of building customer service skills for a successful career in sales.
Dante Snodgrass talks about effective oral and written communication for sales, including developing good writing habits, such as proper punctuation and grammar.
Scott Beyer talks about why his sales career is a good fit for his personality and how his enjoyment in helping others has led to his success.
Scott Beyer recalls a professional mistake he made early in his sales career and how he learned from it.
Dante Snodgrass talks about how his high school chemistry teacher inspired him and how his technical knowledge has helped to make him an effective salesperson.
Dante Snodgrass shares a typical day in his career of selling pharmaceutical ingredients including research, sales, and building relationships with new and current customers.
Scott Beyer recalls a memorable experience while entertaining clients at Safeco Field that deepened his relationship with them, giving him a professional advantage.
This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA.
Advance CTE sponsors the 16 National Career Clusters Framework and career cluster definitions.